Always Comparing To Others
Though product and services comparison may work, it is a short-sighted approach. Comparison in a crowded market may, in some cases, even be harmful by providing additional exposure for competitors. A more sustainable approach, however, is a combination of providing education and creating a customer-centric organization. These organic differentiations are long-term and not subject to fads. – Kamyar Shah, World Consulting Group
By: Chief Operating Officer
Fractional Chief Operating Officer – Fractional Chief Marketing Officer – Operations and Marketing Executive with deep management experience driving stakeholder value in large and small corporations, rapid growth industries, and distressed / turnaround organizations. Strategic leader with 25+ years of remote and on-location operations management and marketing experience. Adept at problem-solving at every level while reducing cost via knowledge management and QA to achieve organizational coherence and increase profitability.
