by KamyarShah | Feb 19, 2026 | Chief Marketing Officer
Marketing leadership at mid-market companies fails because founders buy the wrong product. They hire for execution when they need architecture, or they pay for strategy when they need daily operations. Companies with $2M to $50M in revenue lose an average of $180K...
by KamyarShah | Feb 19, 2026 | Chief Marketing Officer
Marketing leadership at the $10M revenue mark is broken. Companies pay $180K-$300K for full-time CMOs who spend 60% of their time on internal coordination and vendor management, not strategy. The cause is structural: most mid-market companies need executive-level...
by KamyarShah | Dec 8, 2025 | Blog, Chief Marketing Officer
Most founders hit a moment where marketing becomes a wall they keep running into. Lead flow stalls. Paid campaigns get more expensive. Messaging feels disconnected from what the business is actually selling. The internal team does their best, but no one is truly...
by KamyarShah | Aug 5, 2022 | Blog
Did you know that 37 percent of managers believe that their most important goal is to keep employees on track to meet goals? However, how do you set goals and manage your employees to ensure that they meet the goals of the organization? Management by objectives is one...
by KamyarShah | Aug 1, 2022 | Blog
Although the buzzword OKRs have been around since the 90s, only around 29% of working US adults are familiar with the term. Interestingly though, of the workforce who are acquainted with the term, a massive 95% believe they have a solid understanding of how their work...
by KamyarShah | Jan 27, 2022 | Blog
Team cohesion can make or break the workplace – 86% of employees and employers say that lack of collaboration and communication is the cause of workplace failures. Almost everyone, from company leaders to front-level employees, agrees that team cohesion is one...
by KamyarShah | Jan 27, 2022 | Blog
Working as part of a team is a vital skill specifically in the workplace. Optimum team cohesion can drive a business to achieve goals and generate maximum revenue. But what exactly is team cohesion and how do you improve it in your company? What is Team Cohesion? Team...
by KamyarShah | Jan 27, 2022 | Blog
Every business owner or manager has key objectives and goals they want to achieve to drive the success of the business. The most efficient and cost-effective way to reach those goals is to make and follow a carefully crafted plan of action – otherwise known as a...
by KamyarShah | Jan 27, 2022 | Blog
Whether you’re the owner of a well-established business looking to explore new avenues, or you’re just starting out, you would have heard about business consultants. But what do they actually do for businesses and would you benefit from hiring one? Read...
by KamyarShah | Jan 23, 2022 | Blog
Change is the only constant in business – yet change initiatives are often cited to fail a staggering 70% of the time. Although business leaders frequently introduce change into their organizations, many find it difficult to translate the statistics and proposed...
by KamyarShah | Jan 23, 2022 | Blog
If there’s one thing certain about business, it’s uncertainty, and that’s a sentiment that millions of business owners will understand. In 2021, a record was struck when 1.4 million new businesses formed, and this year is likely to be no different....
by KamyarShah | Jan 15, 2022 | Blog
Most people don’t know that 85% of workers in the United States alone experience some kind of conflict in the workplace on a daily basis. If people work in an office or in any other work environment that involves interacting a lot with coworkers, they would know...
