Advanced Product Development

Advanced Product Development

The Marketing Research Association reports that of all the developed products, only 40% make it to market. Even more shocking is that 40% of those that do make it don’t generate any revenue at all. Careful planning increases the chances that your product will not only...
Intermediate Product Development

Intermediate Product Development

Every year, over 30,000 products hit the market. However, according to Clayton Christensen, professor at Harvard Business School, 95% of these products will fail. Beating the odds doesn’t depend on luck. When you understand product development, you learn why so many...
Product Development 101

Product Development 101

Every product started as an idea. The difference between products that outperform in their market and those that fail before taking off isn’t just luck. The best products rely on solid product development strategies to set them up for success. In this article, we’ll...
Customer Experience: It is Not Just About Satisfaction

Customer Experience: It is Not Just About Satisfaction

Customer Experience has grown beyond a customer’s satisfaction with your product or service. The best companies view Customer Experience as the end experience that a customer has with the company throughout the various touchpoints. The goal of this article is to...