The Evolution of the Chief Marketing Officer

The Evolution of the Chief Marketing Officer

Who could forget when IHOP changed its name to IHOb last summer, a move that had people talking and creating memes for weeks afterward? What about when SpaceX took the Tesla Roadster into space? You might even remember when Coca-Cola named K-pop group BTS as its new...
Fractional Chief Marketing Officers

Fractional Chief Marketing Officers

Fractional Chief Marketing Officers: Is Hiring One the Right Move for Your Company’s Bottom Line? What’s up next for your company? Are you launching a new product or merging with another business and in need of some rebranding to fit the new deal? Maybe...