Strategic planning is an extensive and dynamic process used by organizations to develop a plan for achieving their long-term goals. It encapsulates the organization’s vision, mission, goals, objectives, and strategies while providing a framework under which the organization operates. It guides the decision-making process and serves as a roadmap to assist in implementing the tactical steps necessary to execute the plan. It plays a crucial role in identifying and establishing the values and work culture of any enterprise. Most importantly, it defines the business’s vision, purpose and thus, its identity.

The following infographic was adapted from Understanding the Strategic Planning Process: A Guide for SMEs

Strategic Planning


A veteran of multiple industries, Kevin A. Nye has parlayed more than 20 years of management and leadership experience into a consultancy designed specifically for the benefit of small businesses. Having served in roles in Supply Chain, Operations and Regional management, Mr. Nye was most recently the Chief Operating Officer of a regional steel company and is currently focusing his expertise to help small business owners create the organizational foundation required to grow their enterprise.