Product differentiation is a strategic approach that enables businesses to distinguish their offerings from competitors by emphasizing unique features, superior quality, or targeted branding. This strategy fosters customer loyalty, allows premium pricing, and creates a competitive advantage in crowded markets. Effective differentiation involves aligning product attributes with customer needs, enhancing product appeal, and building brand recognition. Tactics include focusing on design, improving functionality, personalizing customer service, and highlighting unique selling points. Product differentiation increases customer engagement, promotes repeat purchases, and strengthens overall market positioning.
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