Drawing on comprehensive research and case studies, this piece explains how generative AI and data analytics are reshaping strategy consulting. It shows how AI tools process vast datasets, model complex scenarios and generate personalised strategic recommendations. The discussion also emphasises essential ethical considerations, such as mitigating bias, ensuring transparency and safeguarding data privacy. By combining practical examples with insights from recognized experts, it provides evidence‑based guidance for leaders navigating AI integration in strategic decision‑making.
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