Treating internal and external analysis as separate silos often leads to incomplete strategies and missed opportunities. This follow-up emphasizes the need for a unified strategic lens that blends internal strengths, resources, and capabilities with external industry dynamics, competition, and macroeconomic shifts. By integrating frameworks like SWOT, TOWS, the Resource-Based View, and Porter’s Five Forces, organizations can identify realistic opportunities, craft defensible strategies, and allocate resources more effectively. The outcome is a resilient foundation for long-term advantage, where adaptability, foresight, and continuous learning ensure strategies remain relevant in a constantly evolving landscape.
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