Lack Of Consistency In Your Brand Voice

One of the main pillars of branding is consistency, both in tone and subject matter. It is also one of the rather common issues that hinder or damage a brand. Insistence on diverting from a steady voice is inherently contrary to consistency, which in turn can create confusion as well as illustrate a lack of planning. Hence, consistency should be part of long-term planning for any entity. – Kamyar ShahWorld Consulting Group

Originally published at: