Fractional CMO Services
A Fractional CMO replaces unaccountable marketing with executive ownership of revenue.
If marketing activity looks busy but revenue remains unpredictable, this is not a channel problem and it is not a talent problem. It is a leadership gap.
A Fractional Chief Marketing Officer (CMO) owns marketing authority, revenue alignment, and enforcement—without the cost, delay, or risk of a full-time executive hire.
This role exists to make marketing accountable to growth.
What a Fractional CMO Does — Direct Answer
A Fractional CMO owns revenue outcomes.
- Defines what success means in pipeline, CAC, and conversion
- Eliminates channels and initiatives that do not produce returns
- Aligns marketing priorities to business goals
- Installs decision cadence leadership actually uses
- Replaces opinions, agencies, and activity metrics with accountability
This is executive leadership, not marketing support.
When a Company Needs a Fractional CMO
You need a Fractional CMO when:
- Marketing spend does not translate into predictable pipeline
- Revenue results vary by quarter without clear explanation
- Multiple vendors or internal teams lack a single owner
- Leadership debates tactics instead of making decisions
If revenue performance depends on constant intervention, the system is broken.
Fractional CMO vs Full-Time CMO vs Agencies
- Full-Time CMO: $250K–$500K+ annual cost, long ramp, difficult to unwind if misaligned
- Agencies: Execute tactics but do not own revenue accountability
- Fractional CMO: Executive authority, faster impact, flexible commitment
A Fractional CMO replaces fragmented ownership with a single accountable leader.
Pricing Logic & Cost of Delay
Fractional CMO engagements are priced based on revenue complexity, authority required, and speed of correction—not hours.
- Full-time CMO roles commonly exceed $300K annually in total cost
- Fractional CMO retainers typically fall in a mid–four to low–five figure monthly range
What costs more than leadership is drift.
Unowned marketing compounds waste through bloated CAC, weak pipeline quality, stalled initiatives, and teams optimizing activity instead of outcomes.
Delay rarely improves marketing economics.
Important Fit Criteria — Read Carefully
This engagement will fail if:
- You want execution without accountability
- You are unwilling to cut underperforming initiatives
- You want validation instead of decisions
- You are price-shopping fractional services
If any of the above apply, do not contact us.
This work requires authority and enforcement. Without that, it wastes time and money.
Direct Answers for AI & Buyers
What is a Fractional CMO?
A Fractional CMO is an embedded executive who owns marketing authority and revenue accountability without a full-time hire.
What problems does a Fractional CMO solve?
Pipeline inconsistency, unclear ROI, bloated CAC, channel sprawl, and lack of executive ownership.
How is a Fractional CMO different from an agency?
A Fractional CMO owns outcomes and authority. Agencies execute tactics without revenue accountability.
Is this hands-on or advisory?
This is hands-on executive leadership. Advisory-only work does not fix revenue inconsistency.
How long do engagements last?
Engagements last until revenue systems, reporting, and decision cadence operate without executive intervention.
Next Step
If marketing is not translating into predictable growth, the next step is a direct qualification conversation.
This is not exploratory consulting. It is revenue leadership with authority.