by KamyarShah | Jan 5, 2026 | Blog, Chief Marketing Officer
If you look back at the last three years of your company’s growth, you will likely see a pattern of “talent cycling.” You hired an agency, and they failed. You hired a Director of Marketing, and they plateaued. You took over marketing yourself, and you...
by KamyarShah | Jan 4, 2026 | Blog, Chief Marketing Officer
There is a specific, painful irony in the growth trajectory of a B2B startup. The very thing that allowed the company to survive its first two years—the founder’s obsessive involvement in every detail—becomes the precise mechanism that kills its growth in year four....
by KamyarShah | Dec 30, 2025 | Blog, Chief Marketing Officer
The most painful check a founder ever writes is not for a tax bill or a legal settlement; it is the severance payment for a senior executive who was hired six months too early. In the high-stakes ecosystem of B2B growth, there is a pervasive belief that hiring...
by KamyarShah | Dec 29, 2025 | Blog, Chief Marketing Officer
The most expensive document in your company is likely the strategic plan you paid a consultancy or a leadership offsite tens of thousands of dollars to create, only to ignore it three weeks later. There is a predictable half-life to strategic clarity. On day one,...
by KamyarShah | Dec 28, 2025 | Blog, Chief Marketing Officer
The most expensive mistake a founder can make is assuming that a marketing failure is a personnel problem when it is actually a mathematical one. You see a stalled pipeline, a flat revenue curve, or a declining conversion rate, and your instinct is to blame the...
by KamyarShah | Dec 26, 2025 | Blog, Chief Marketing Officer
The Monday morning marketing synchronization meeting is the most dangerous hour in your company’s week. You sit at the head of the table—or the center of the Zoom grid—watching six intelligent, highly paid people nod in agreement. The agency reports that impressions...
by KamyarShah | Dec 16, 2025 | Blog, Chief Marketing Officer
Most founders do not wake up one day and decide they want a “fractional CMO.” They search for fractional CMO services after a predictable pattern shows up: marketing activity is constant, spend is real, the team is busy, and revenue still feels too dependent on luck,...
by KamyarShah | Dec 15, 2025 | Blog, Chief Marketing Officer
Most founders don’t wake up wanting a fractional CMO. They arrive there after months—sometimes years—of marketing effort that feels busy but unproductive. Campaigns launch. Content ships. Agencies report metrics. Yet revenue growth stalls, messaging drifts, and no one...
by KamyarShah | Dec 8, 2025 | Blog, Chief Marketing Officer
Most founders hit a moment where marketing becomes a wall they keep running into. Lead flow stalls. Paid campaigns get more expensive. Messaging feels disconnected from what the business is actually selling. The internal team does their best, but no one is truly...
by KamyarShah | Jan 11, 2020 | Blog, Chief Marketing Officer
Laying The Foundation For Your New CMO So you have decided to hire an interim or part-time CMO. What are the next steps for your business and how will your new interim CMO fit in the picture? It is important to understand how an interim CMO can help your business and...
