A part-time Chief Marketing Officer who provides strategic marketing leadership, builds revenue attribution, and makes your marketing team accountable for pipeline. Kamyar Shah does not run campaigns. Kamyar Shah makes sure your campaigns are worth running.
Most companies between $3M and $30M have the same marketing problem: they are spending money on marketing but cannot tell you what it is producing. There is activity. There are campaigns. There is probably an agency. But nobody is connecting marketing spend to revenue.
That is what Kamyar Shah does as a fractional CMO. Not execute marketing. Not write blog posts or manage ad campaigns. Kamyar Shah brings the strategic leadership layer that sits above execution and makes the entire function work.
Revenue attribution. Kamyar Shah builds the system that shows exactly which marketing activities produce qualified pipeline and which are burning budget. Most companies discover 30-50% of their spend has no measurable connection to revenue.
Team structure. Kamyar Shah evaluates your marketing team: who you have, what they are doing, what is missing, and what is redundant. Many companies are overstaffed in execution and missing strategic capability entirely.
Agency oversight. If you have an agency, Kamyar Shah evaluates whether they are performing. No conflicts of interest. No referral fees. Just honest evaluation.
Sales alignment. Kamyar Shah bridges the gap between marketing activity and sales pipeline. Lead definitions, handoff processes, feedback loops, and shared accountability.
| Kamyar Shah (Fractional CMO) | Full-Time CMO | Marketing Agency | |
|---|---|---|---|
| Strategic leadership | ✓Sets strategy, owns outcomes | ✓Sets strategy | ✗Executes campaigns |
| Revenue attribution | ✓Builds from scratch | ✓Depends on hire | ✗Reports own channels |
| Cost | Fraction of full-time salary | $200K-$350K+ salary + equity | $5K-$25K/month retainer |
| Conflict of interest | ✓None | ✓Aligned | ✗Sells own services |
| Experience breadth | 650+ companies, 25+ years | Typically 3-6 companies | Portfolio of clients |
| Designed to end | ✓Builds internal capability | ✗Permanent hire | ✗Ongoing retainer |
30 minutes. No pitch. Kamyar Shah will identify where your marketing gaps are and whether a fractional CMO makes sense.
Schedule a Conversation with Kamyar Shah