Product differentiation

Product differentiation

Product differentiation is a strategic approach that enables businesses to distinguish their offerings from competitors by emphasizing unique features, superior quality, or targeted branding. This strategy fosters customer loyalty, allows premium pricing, and creates...
Cost leadership

Cost leadership

Cost leadership is a competitive strategy focused on achieving the lowest production and operational costs in an industry, allowing businesses to offer lower prices or maintain higher margins. Key elements include economies of scale, efficient operations, and strict...