Changes in consumer expectation and the rapid evolution of technology are changing the expectations of marketing. In this article, let’s explore why it is time for marketers to shift from building brand awareness to driving revenue, writes Jill Rowley, Chief Growth Advisor, Marketo.
Sourced through Scoop.it from: cmo.marketo.com
Growing tech trends and changing global culture mean it’s time to be innovative with your outreach if you want to stay ahead of the curve. The New Year is a great time for you to take charge of content creation, implement fresh branding updates, and ensure that everything looks cohesive.
Sourced through Scoop.it from: www.cmocouncil.org
Customer experience is inherently intertwined with retail, an industry only growing in complexity. That’s because shoppers are everywhere—in-store, online, and often both at once—and their expectations are at an all-time high regardless of where they are or how they’re purchasing. How did we get here?
Sourced through Scoop.it from: www.cmo.com
Casa Latina leads coalition to pass first-of-a-kind law in the country
Sourced through Scoop.it from: www.seattlefoundation.org
Understanding the difference between a CEO and a COO matters. Knowing how to hire the right person for the job will help you scale and succeed!
Sourced through Scoop.it from: blog.eonetwork.org
By Cameron Herold, founder of COO Alliance and author of Double Double and Meetings Suck I launched the COO Alliance because I recognized the critical role that the chief operating officer (COO) position plays for the chief executive officer (CEO). A COO will produce a powerful and positive impact on your business. Entrepreneurs are visionaries,… Read more »
Sourced through Scoop.it from: blog.eonetwork.org