Build Your Personal Brand

Though it may sound counterintuitive, I recommend my clients build their personal brand to help their business brand. The logic and success behind such an approach are because of the way we relate to brands. A well-recognized personal brand can easily transfer credibility and loyalty to a business brand. It is the same reason why influencer marketing works so well. – Kamyar ShahWorld Consulting Group

Originally published at https://www.forbes.com/sites/forbescoachescouncil/2018/12/21/15-strategies-for-turning-a-lackluster-brand-around/#3dc018d3b7d9

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