How to Manage Remote Digital Marketing Teams with Cloud Storage Service Providers

There are some easy and effective ways to manage your remote digital marketing team. Here are five cloud storage providers you can use to become productive.

Read the full article at: www.smallbusinessbonfire.com

Business Consultant | Management Consultant | Marketing Consultant | PR Consultant | Strategist | Tampa , Florida http://KamyarShah.com 813-85-MY-CXO

Unique Digital Marketing Tactics: 1 Hour a Day

These unique digital marketing ideas look at cutting down the time your marketing tasks take.

Read the full article at: smallbiztrends.com

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Your Basic Guide for Attribution in Digital Marketing in 2017

There are many factors which you need to ponder upon in order to evaluate the effectiveness of any attribution model available. Be aware of where

Read the full article at: www.semrush.stfi.re

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What Is A Digital Marketing Strategy?

Do you really know what a digital marketing strategy is or are you blurring the lines with marketing tactics? Read on to discover the clear distinction between strategy and tactics that even the marketing industry confuses.Do you really know what a digital marketing strategy is or are you blurring the lines with marketing tactics? Read on to discover the clear distinction between strategy and tactics that even the marketing industry confuses.

Read the full article at: www.digitaldoughnut.com

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Seven tools to help you run multichannel digital marketing campaigns

Faced with a constant deluge of information and brand messaging, it has become a necessity for companies to be in front of customers’ eyes more than ever before

Read the full article at: searchenginewatch.com

Business Consultant | Management Consultant | Marketing Consultant | PR Consultant | Strategist | Tampa , Florida http://KamyarShah.com 813-85-MY-CXO

Digital Marketing 2017: Five Areas of Focus

Digital marketing manager and bootstrapping businessman Mike Schiemer discusses 5 areas of focus for inbound media in 2017.

Read the full article at: www.myfrugalbusiness.com

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5 Digital Marketing Trends Defining 2017

Business Consultant Nate M. Vickery discusses 2017 Marketing Trends on Bootstrap Business by Digital Marketer & Entrepreneur Mike Schiemer.

Read the full article at: www.myfrugalbusiness.com

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Digital Marketing

– (via 500 Blog Posts – A Content Marketing Journey)

Business Consultant | Management Consultant | Marketing Consultant | PR Consultant | Strategist | Tampa , Florida http://KamyarShah.com 813-85-MY-CXO

Digital Marketing – (via Tackling The Growth Hurdles Before They Arrive)

Business Consultant | Management Consultant | Marketing Consultant | PR Consultant | Strategist | Tampa , Florida http://KamyarShah.com 813-85-MY-CXO

Digital Marketing – (via Not Another Buzzword, This is What You Can Really Do with Personas – PM Digital – Internet Marketing Agency for Leading Brands)

Business Consultant | Management Consultant | Marketing Consultant | PR Consultant | Strategist | Tampa , Florida http://KamyarShah.com 813-85-MY-CXO

Digital Marketing – (via Conversant Bio Successfully Leveraged Inbound Marketing To Get 3,558% ROI)

Business Consultant | Management Consultant | Marketing Consultant | PR Consultant | Strategist | Tampa , Florida http://KamyarShah.com 813-85-MY-CXO

Your shop doesn’t have a shopkeeper

Originally published at :https://www.linkedin.com/pulse/your-shop-doesnt-have-shopkeeper-kamyar-shah

Published on

Can you imagine having a brick-and-mortar business and leaving it open but unattended? Day in and day out customers walking in and evaluating your merchandise. Some buy and others don’t. Can you even fathom the viability of such business model?

Of course no one would open a business, stack it up with merchandise, advertise it and market it and then just leave the doors open and go about doing something else. Is there any way this could work? In a rare occasion such as automatic car wash, YES it could. But it is not a very viable model for most SMBs. But why do virtually all of us do it day in and day out anyway?

Yes most of us do. Don’t believe me? Well – think about your website. What happens when a visitor comes to your website, i.e. your virtual “shop”? You guessed it – they are left to their own devices. Don’t get me wrong; much like any evolutionary path we all have tried streamlining and experimenting with ways to get those visitor to take actions that include a wide range of measures like A/B testing. But the real question is: Is that it? Is this all we can do?

So now what?

Let’s take a step back and think about B.G. (Before Google). Your shop was open and sales people were ready to assist customers by providing product knowledge and help them decide in their selection process. Suddenly along came the Internet and the B.G. ended. We suddenly forget what has been working for a very long time just because this is a “virtual world”.
People get busy with needing and wanting a website, then needed it to be optimized for the engines, bought PPC, started email marketing, and so on. All great things that most businesses should do. Then came the attempt to capitalize and maximize every single visitor resulting in tracking and re-targeting, opt-in emails, big data analysis and so on. Along the way not many stopped to think: do we have to reinvent the wheel? Did all the working concepts in business suddenly disappear? What happened to the SOP’s that we knew worked?

Back to the basics?

Don’t get me wrong, I am all for those actions. Each and every one of the many processes have their place and are successful if implemented properly and evaluated on a continuous basis. Those however belong in the lead generation portion of a plan. When it comes to actually converting a website visitor interactions via providing sound advice while a visitor is on your site, should be considered mission critical. All the traffic to your website won’t be of much use if they don’t take your desired action.

Human Intelligence

The second part of such plan can and should include rigorous data collection and data evaluation. Most savvy business people have been using data for a long time but when it comes to web visitors most of that data is concentrated on actions taken i.e. clicks, funnels, behavior, etc. That data and the respective analysis of it has its place. It can be very useful in helping make many decisions including design parameters, content marketing, etc. But the missing element is what you can’t get out of that data set: the human factors. Did that visitor buy from me because of a given event that can’t be understood from click data? Was that particular visitor comparison shopping and the price alone deterred him/her to go to your competitor without realizing that overall cost of your product is actually lower in the long run? And so on.
Granted some issues certainly can be addressed via testing but none of those possible solutions can replace live human interactions. Now imagine if you could access and analyze human intelligence!!! What would the value of such data set be to your business? What will you actually know in 90 days? Or 180 days?

This is not theoretical in nature. It is just a simple evolution toward a more inclusive IOT. You are already able to interact with your smart house, smart phone, smart watch, and many other daily tools.

Isn’t it time for your website to become a “smart website?”

Business Consultant | Management Consultant | Marketing Consultant | PR Consultant | Strategist | Tampa , Florida http://KamyarShah.com 813-85-MY-CXO

Spending on Mobile Technologies to Reach $1.2 Trillion by 2019, According to IDC | mobileStorm

Spending on Mobile Technologies to Reach $1.2 Trillion by 2019, According to IDC | mobileStorm

Business Consultant | Management Consultant | Marketing Consultant | PR Consultant | Strategist | Tampa , Florida http://KamyarShah.com 813-85-MY-CXO

Digital Marketing – (via The Growing Impact of #GivingTuesday: Strategies for Success – PM Digital – Internet Marketing Agency for Leading Brands)

Business Consultant | Management Consultant | Marketing Consultant | PR Consultant | Strategist | Tampa , Florida http://KamyarShah.com 813-85-MY-CXO