How supporting digital wallets can help your small business to grow | IT News Africa – Africa’s Technology News Leader

Charles Pittaway, Managing Director of Sage Pay. More than half (52%) of South African Internet users are eager to make mobile payments, according to market

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Business Consultant | Management Consultant | Marketing Consultant | PR Consultant | Strategist | Tampa , Florida http://KamyarShah.com 813-85-MY-CXO

Why Online Marketers Must Validate Website Leads

Lead validation is the key ingredient of online lead generation marketing, and yet hardly any organisations do it. How can this be?

First, most companies don’t know what lead validation is. In the presentation below, you’ll learn all about it — and get a big edge on your competition as a result.

Lead validation is the manual process of separating sales leads from non-lead conversions (form submissions and phone calls), which enables you to know the marketing source (SEO, PPC, etc.) for each sales lead.

This is important because about HALF of all website conversions are NOT sales leads. If you base campaign testing on precise lead data rather than hazy conversion data, your SEO, PPC and other lead generation marketing programs will improve far more rapidly.

Read the presentation now for a complete understanding of lead validation:

Aaron Wittersheim is an accomplished entrepreneur with more than 20 years of business and technology experience. He is currently Chief Operating Officer at Straight North, a Chicago-based Internet marketing company.

Business Consultant | Management Consultant | Marketing Consultant | PR Consultant | Strategist | Tampa , Florida http://KamyarShah.com 813-85-MY-CXO

Instagram – the current and hot social media platform is a boon for marketers

Back in 2010, Mike Krieger and Kevin Systrom, graduates from Stanford created a humble photo sharing app and called it Instagram. The idea was to create a platform where users can share their photos with a short caption. This app was introduced when smartphone cameras were becoming high quality. Immediately, it was downloaded by millions of users and growth has been exponential ever since. Within 2 years, the platform drew the attention of social media giant Facebook, who purchased it for $1 billion. Riding the wave of the selfie era, the app is now more popular than Twitter and more engaging than Facebook.

The availability of smart mobile devices and cheap data plans has resulted in a younger generation that is constantly glued to the handheld device. By 2017, 51.8% of the social network users will be on Instagram and the app is projected to grow by 15.1%. Millennials, in particular, are fascinated by Instagram as it is much easier for them to impress others using photos instead of words. The need to get more likes and comments is the hook that makes these platforms popular, but also a growing concern among psychologists, who believe some users are addicted and this is negatively affecting them.

It is advisable to post 3-5 times per week (similar to top brands), but content obviously has to interest your target audience to be effective. You can’t create an Instagram marketing strategy without knowing the essential facts and figures, including which filters are the most popular to posting at the right time. Website Builder has come up with an infographic containing 139 facts about Instagram that are crucial for marketers. Check it out now!

The monumental growth of Instagram has increased the interest of marketers and this is evident from growing advertising revenue made by the company. If you want to market your business to millennials and even older audiences, this is definitely one of the leading social networks to utilise. Even though Facebook is a much bigger platform, Instagram is not to be left behind. It is projected that the number of users will reach 1 billion by 2018. As Mark Zuckerberg previously commented, when a social media platform reaches 1 billion subscribers, it will be ready for effective monetization. Now’s certainly the time to experiment with your strategy and benefit from affordably priced advertising. As more people jump on the bandwagon, prices will rise and the more difficult it will be to stand out.

A successful Instagram marketing campaign can be measured by the number of likes and comments per post and number of new followers generated. What makes the platform particularly beneficial is that it has the highest per-follower engagement of any leading network. It is also easier to encourage user-generated marketing content on Instagram which is vital for social proof (i.e. users talking-up your brand). With a strong following, marketers can easily get a higher return on their investment than elsewhere.

 

Business Consultant | Management Consultant | Marketing Consultant | PR Consultant | Strategist | Tampa , Florida http://KamyarShah.com 813-85-MY-CXO

Local SEO Benefits & Tips For Small Business Owners

Businessman Michael J. Schiemer & content creator Louise Marie Mananquil discuss Local SEO & benefits for small business owners. Dominate Google Search.

Read the full article at: www.myfrugalbusiness.com

Business Consultant | Management Consultant | Marketing Consultant | PR Consultant | Strategist | Tampa , Florida http://KamyarShah.com 813-85-MY-CXO

4 Good Reasons to Use a Small Business Consultant

If you’re a small business owner, consider enlisting the help of a small business consultant. Here are just some of the potential benefits.

Read the full article at: www.roberthalf.com

Business Consultant | Management Consultant | Marketing Consultant | PR Consultant | Strategist | Tampa , Florida http://KamyarShah.com 813-85-MY-CXO

The Live Broadcast Options Are a Mess!

#SmallBusiness #Management #Business

The live streaming and broadcasting platform Huzza is being acquired by Kickstarter, and integrated into Kickstarter’s creator tools, which means it’s shutting down March 1st.

Read the full article at: www.thesocialmediahat.com

Business Consultant | Management Consultant | Marketing Consultant | PR Consultant | Strategist | Tampa , Florida http://KamyarShah.com 813-85-MY-CXO

How to Use LinkedIn Sales Navigator for Better Prospecting : Social Media Examiner

Would you like to generate more profitable leads on LinkedIn? Discover how to use LinkedIn Sales Navigator to build your business.

Read the full article at: www.socialmediaexaminer.com

Business Consultant | Management Consultant | Marketing Consultant | PR Consultant | Strategist | Tampa , Florida http://KamyarShah.com 813-85-MY-CXO

DuckDuckGo Gives Business Owners Unique Research Tool

The anonymous DuckDuckGo search engine provides small businesses with a safe way to search the web along some useful features.

Read the full article at: smallbiztrends.com

Business Consultant | Management Consultant | Marketing Consultant | PR Consultant | Strategist | Tampa , Florida http://KamyarShah.com 813-85-MY-CXO

Email Signature: Create It So It Sells Your Business

Your email signature is important and a good marketing tool. Make sure you are formatting it so it can be something that helps you sell more products.

Read the full article at: twofeetmarketing.com

Business Consultant | Management Consultant | Marketing Consultant | PR Consultant | Strategist | Tampa , Florida http://KamyarShah.com 813-85-MY-CXO

How to Manage Remote Digital Marketing Teams with Cloud Storage Service Providers

There are some easy and effective ways to manage your remote digital marketing team. Here are five cloud storage providers you can use to become productive.

Read the full article at: www.smallbusinessbonfire.com

Business Consultant | Management Consultant | Marketing Consultant | PR Consultant | Strategist | Tampa , Florida http://KamyarShah.com 813-85-MY-CXO

Unique Digital Marketing Tactics: 1 Hour a Day

These unique digital marketing ideas look at cutting down the time your marketing tasks take.

Read the full article at: smallbiztrends.com

Business Consultant | Management Consultant | Marketing Consultant | PR Consultant | Strategist | Tampa , Florida http://KamyarShah.com 813-85-MY-CXO

Your Basic Guide for Attribution in Digital Marketing in 2017

There are many factors which you need to ponder upon in order to evaluate the effectiveness of any attribution model available. Be aware of where

Read the full article at: www.semrush.stfi.re

Business Consultant | Management Consultant | Marketing Consultant | PR Consultant | Strategist | Tampa , Florida http://KamyarShah.com 813-85-MY-CXO

What Is A Digital Marketing Strategy?

Do you really know what a digital marketing strategy is or are you blurring the lines with marketing tactics? Read on to discover the clear distinction between strategy and tactics that even the marketing industry confuses.Do you really know what a digital marketing strategy is or are you blurring the lines with marketing tactics? Read on to discover the clear distinction between strategy and tactics that even the marketing industry confuses.

Read the full article at: www.digitaldoughnut.com

Business Consultant | Management Consultant | Marketing Consultant | PR Consultant | Strategist | Tampa , Florida http://KamyarShah.com 813-85-MY-CXO

Seven tools to help you run multichannel digital marketing campaigns

Faced with a constant deluge of information and brand messaging, it has become a necessity for companies to be in front of customers’ eyes more than ever before

Read the full article at: searchenginewatch.com

Business Consultant | Management Consultant | Marketing Consultant | PR Consultant | Strategist | Tampa , Florida http://KamyarShah.com 813-85-MY-CXO

5 Tips to Personalize Your Marketing (Without Looking Like a Creep)

Personalized marketing is one of the biggest trends of 2017. But how do you capitalize on the trend without taking marketing personalization too far and scaring your customer off? Here’s how.

Read the full article at: www.wordstream.com

Business Consultant | Management Consultant | Marketing Consultant | PR Consultant | Strategist | Tampa , Florida http://KamyarShah.com 813-85-MY-CXO

5 Steps to a Successful Sales Strategy – Sales Engine

Sales revenue is one of the most important factors in determining the success and progress of a company. With this in mind, it’s extremely important to develop a strategi

Read the full article at: www.salesengine.com

Business Consultant | Management Consultant | Marketing Consultant | PR Consultant | Strategist | Tampa , Florida http://KamyarShah.com 813-85-MY-CXO

6 Ways to Lower Your CPC with Landing Page Optimization

The relevancy and quality of your landing pages affect your Quality Score, which directly affects your cost per click (CPC). Because of that, optimizing your landing pages can help you save money while improving your conversion rates.

Read the full article at: www.wordstream.com

Business Consultant | Management Consultant | Marketing Consultant | PR Consultant | Strategist | Tampa , Florida http://KamyarShah.com 813-85-MY-CXO

Millennials are still more likely to protest on Twitter than on the streets

While recent political activity has led unprecedented numbers of people to take to the streets in protest, experts analysing the habits and actions of the younger generation can confirm that public demonstrations are really quite passé.

Read the full article at: www.independent.co.uk

Business Consultant | Management Consultant | Marketing Consultant | PR Consultant | Strategist | Tampa , Florida http://KamyarShah.com 813-85-MY-CXO